How Much Does It Cost to Start a Business in Madison, WI?

Population: 269,840 | Cost of living: 102.5% | Sales tax: 5.5% | Min wage: $7.25

Startup Costs by Industry in Madison

Industry Estimated Startup Cost National Average Local Difference
Accounting Firm $16,000 - $68,000 $15,000 - $60,000 +12%
Acupuncture Practice $8,000 - $50,000 $10,000 - $60,000 -17%
Affiliate Marketing Business $1,000 - $12,000 $500 - $5,000 +136%
After-School Program $18,000 - $110,000 $20,000 - $100,000 +7%
AI Consulting Business $6,000 - $50,000 $2,000 - $50,000 +8%
Airbnb Rental Business $10,000 - $52,000 $10,000 - $50,000 +3%
Amazon FBA Business $7,000 - $66,000 $5,000 - $50,000 +33%
App Development $16,000 - $108,000 $15,000 - $100,000 +8%
Aquaponics Farm $17,000 - $135,000 $20,000 - $150,000 -11%
Arcade & Gaming Center $87,000 - $517,000 $100,000 - $500,000 +1%
ATM Business $4,000 - $53,000 $3,000 - $30,000 +73%
Auto Detailing $8,000 - $62,000 $5,000 - $75,000 -13%
Auto Repair Shop $54,000 - $286,000 $50,000 - $300,000 -3%
Axe Throwing Venue $41,000 - $213,000 $50,000 - $200,000 +2%
Bakery $52,000 - $228,000 $60,000 - $250,000 -10%
Bar $83,000 - $339,000 $100,000 - $400,000 -16%
Barbershop $38,000 - $144,000 $50,000 - $150,000 -9%
Beauty Supply Store $22,000 - $109,000 $30,000 - $150,000 -27%
Bed & Breakfast $104,000 - $519,000 $100,000 - $500,000 +4%
Beekeeping Business $11,000 - $55,000 $10,000 - $50,000 +10%
Bike Shop $22,000 - $143,000 $30,000 - $200,000 -28%
Auto Body Shop $36,000 - $210,000 $50,000 - $300,000 -30%
Bookkeeping Service $3,000 - $18,000 $2,000 - $10,000 +75%
Bookstore $41,000 - $173,000 $40,000 - $200,000 -11%
Boutique $43,000 - $219,000 $50,000 - $250,000 -13%
Bowling Alley $408,000 - $2,577,000 $500,000 - $3,000,000 -15%
Brewery $205,000 - $1,156,000 $250,000 - $1,500,000 -22%
Campground $100,000 - $982,000 $100,000 - $1,000,000 -2%
Candy Shop $21,000 - $102,000 $20,000 - $100,000 +3%
Car Rental Business $52,000 - $487,000 $50,000 - $500,000 -2%
Car Wash $77,000 - $482,000 $75,000 - $500,000 -3%
Carpentry Business $19,000 - $96,000 $15,000 - $75,000 +28%
Carpet Cleaning Business $5,000 - $31,000 $5,000 - $30,000 +3%
Catering Business $24,000 - $127,000 $20,000 - $125,000 +4%
Chiropractic $83,000 - $299,000 $100,000 - $350,000 -15%
Christmas Tree Farm $24,000 - $145,000 $20,000 - $100,000 +41%
Cleaning Service $6,000 - $45,000 $5,000 - $50,000 -7%
Clothing Store $19,000 - $109,000 $25,000 - $150,000 -27%
Coding Bootcamp $8,000 - $76,000 $10,000 - $100,000 -24%
Coffee Roastery $21,000 - $264,000 $20,000 - $300,000 -11%
Coffee Shop $59,000 - $232,000 $80,000 - $300,000 -23%
Computer Repair Business $5,000 - $31,000 $5,000 - $30,000 +3%
Concrete Business $29,000 - $155,000 $30,000 - $150,000 +2%
Construction Company $60,000 - $509,000 $50,000 - $500,000 +3%
Consulting Business $9,000 - $64,000 $5,000 - $50,000 +33%
Convenience Store $45,000 - $290,000 $50,000 - $350,000 -16%
Courier & Delivery Service $7,000 - $55,000 $5,000 - $50,000 +13%
Coworking Space $72,000 - $344,000 $100,000 - $500,000 -31%
Cybersecurity Firm $8,000 - $76,000 $10,000 - $100,000 -24%
Dance Studio $27,000 - $128,000 $30,000 - $150,000 -14%
Daycare $43,000 - $179,000 $50,000 - $300,000 -37%
Demolition Company $61,000 - $285,000 $50,000 - $250,000 +15%
Dental Practice $303,000 - $752,000 $350,000 - $750,000 -4%
Digital Marketing $9,000 - $57,000 $5,000 - $50,000 +20%
Distillery $85,000 - $780,000 $100,000 - $1,000,000 -21%
Dog Daycare $34,000 - $247,000 $40,000 - $350,000 -28%
Dog Grooming Business $10,000 - $57,000 $10,000 - $50,000 +12%
Dog Training Business $3,000 - $25,000 $2,000 - $20,000 +27%
Dog Walking Business $2,000 - $9,000 $500 - $5,000 +100%
Donut Shop $45,000 - $215,000 $50,000 - $250,000 -13%
Driving School $24,000 - $104,000 $25,000 - $100,000 +2%
Drone Business $4,000 - $39,000 $3,000 - $50,000 -19%
Dropshipping Business $2,000 - $17,000 $500 - $10,000 +81%
Electrical $18,000 - $93,000 $15,000 - $100,000 -3%
Embroidery & Custom Apparel $8,000 - $44,000 $10,000 - $50,000 -13%
Escape Room $46,000 - $300,000 $50,000 - $300,000 -1%
Etsy Shop $1,000 - $10,000 $500 - $5,000 +100%
Event Planning Business $7,000 - $37,000 $5,000 - $30,000 +26%
Excavation Business $87,000 - $389,000 $80,000 - $350,000 +11%
Farm $43,000 - $505,000 $50,000 - $500,000 Avg
Fast Food Franchise $130,000 - $2,023,000 $100,000 - $2,500,000 -17%
Fencing Business $8,000 - $44,000 $10,000 - $50,000 -13%
Financial Advisory Practice $8,000 - $44,000 $10,000 - $50,000 -13%
Fitness Studio $36,000 - $210,000 $50,000 - $300,000 -30%
Flooring Business $13,000 - $74,000 $10,000 - $60,000 +24%
Flower Shop $29,000 - $156,000 $30,000 - $175,000 -10%
Food Delivery Service $15,000 - $85,000 $10,000 - $75,000 +18%
Food Truck $59,000 - $219,000 $50,000 - $200,000 +11%
Franchise Business $35,000 - $1,070,000 $20,000 - $1,000,000 +8%
Garage Door Business $8,000 - $44,000 $10,000 - $50,000 -13%
Gas Station $177,000 - $1,353,000 $250,000 - $2,000,000 -32%
General Contractor $33,000 - $199,000 $30,000 - $200,000 +1%
Ghost Kitchen $21,000 - $102,000 $20,000 - $100,000 +3%
Gift Shop $29,000 - $141,000 $30,000 - $150,000 -6%
Glamping Business $15,000 - $143,000 $20,000 - $200,000 -28%
Graphic Design Business $5,000 - $26,000 $3,000 - $20,000 +35%
Greenhouse Business $24,000 - $195,000 $30,000 - $200,000 -5%
Grocery Store $99,000 - $1,299,000 $80,000 - $2,000,000 -33%
Gym $81,000 - $402,000 $50,000 - $500,000 -12%
Hair Salon $54,000 - $198,000 $60,000 - $200,000 -3%
Handyman $9,000 - $46,000 $5,000 - $40,000 +22%
Home Health Care Agency $47,000 - $328,000 $40,000 - $350,000 -4%
Home Inspection Business $6,000 - $33,000 $5,000 - $25,000 +30%
Hostel $36,000 - $210,000 $50,000 - $300,000 -30%
Hotel $516,000 - $4,850,000 $500,000 - $5,000,000 -2%
HVAC $26,000 - $133,000 $20,000 - $150,000 -6%
Ice Cream Shop $49,000 - $262,000 $50,000 - $300,000 -11%
Insurance Agency $20,000 - $83,000 $20,000 - $80,000 +3%
Interior Design Business $5,000 - $31,000 $5,000 - $30,000 +3%
IT Services $16,000 - $97,000 $15,000 - $100,000 -2%
Jewelry Store $36,000 - $176,000 $50,000 - $250,000 -29%
Juice Bar $37,000 - $177,000 $40,000 - $200,000 -11%
Junk Removal Business $5,000 - $44,000 $5,000 - $50,000 -11%
Landscaping $14,000 - $79,000 $10,000 - $80,000 +3%
Language School $8,000 - $60,000 $10,000 - $75,000 -20%
Laundromat $141,000 - $771,000 $200,000 - $1,000,000 -24%
Lavender Farm $15,000 - $76,000 $20,000 - $100,000 -24%
Law Firm $40,000 - $188,000 $50,000 - $200,000 -9%
Liquor Store $85,000 - $328,000 $100,000 - $400,000 -17%
Locksmith Business $5,000 - $31,000 $5,000 - $30,000 +3%
Managed IT Services $8,000 - $60,000 $10,000 - $75,000 -20%
Manufacturing Business $60,000 - $1,019,000 $50,000 - $1,000,000 +3%
Marketing Agency $16,000 - $92,000 $10,000 - $75,000 +27%
Martial Arts Studio $26,000 - $129,000 $30,000 - $150,000 -14%
Masonry Business $19,000 - $96,000 $15,000 - $80,000 +21%
Massage Therapy Practice $5,000 - $44,000 $5,000 - $50,000 -11%
Meal Prep Business $16,000 - $80,000 $15,000 - $100,000 -17%
Med Spa $197,000 - $567,000 $250,000 - $600,000 -10%
Medical Practice $94,000 - $533,000 $70,000 - $500,000 +10%
Microgreens Farm $3,000 - $21,000 $2,000 - $15,000 +41%
Mini Golf Course $82,000 - $463,000 $100,000 - $500,000 -9%
Mobile Mechanic $7,000 - $52,000 $5,000 - $50,000 +7%
Moving Company $26,000 - $133,000 $20,000 - $150,000 -6%
Mushroom Farm $10,000 - $75,000 $10,000 - $80,000 -6%
Music School $24,000 - $120,000 $25,000 - $120,000 -1%
Nail Salon $34,000 - $135,000 $40,000 - $150,000 -11%
Notary Business $2,000 - $14,000 $1,000 - $5,000 +167%
Plant Nursery $26,000 - $157,000 $25,000 - $150,000 +5%
Oil Change Shop $41,000 - $227,000 $40,000 - $250,000 -8%
Online Coaching Business $2,000 - $23,000 $1,000 - $10,000 +127%
Online Store $3,000 - $44,000 $2,000 - $30,000 +47%
Painting $9,000 - $53,000 $5,000 - $50,000 +13%
Pawn Shop $36,000 - $143,000 $50,000 - $200,000 -28%
Personal Training $12,000 - $88,000 $10,000 - $100,000 -9%
Pest Control $16,000 - $79,000 $10,000 - $75,000 +12%
Pet Boarding Facility $44,000 - $391,000 $50,000 - $500,000 -21%
Pet Sitting Business $2,000 - $8,000 $500 - $5,000 +82%
Pet Store $51,000 - $262,000 $60,000 - $300,000 -13%
Pharmacy $269,000 - $1,398,000 $250,000 - $1,700,000 -15%
Phone Repair Shop $8,000 - $44,000 $10,000 - $50,000 -13%
Photography Business $12,000 - $73,000 $10,000 - $50,000 +42%
Physical Therapy Clinic $36,000 - $210,000 $50,000 - $300,000 -30%
Pilates Studio $22,000 - $109,000 $30,000 - $150,000 -27%
Pizza Shop $65,000 - $253,000 $75,000 - $300,000 -15%
Plumbing $16,000 - $90,000 $15,000 - $100,000 -8%
Podcast Studio $16,000 - $80,000 $15,000 - $80,000 +1%
Pool Construction Business $36,000 - $210,000 $50,000 - $300,000 -30%
Pool Cleaning & Service $5,000 - $27,000 $5,000 - $25,000 +7%
Preschool $68,000 - $266,000 $80,000 - $300,000 -12%
Pressure Washing Business $3,000 - $24,000 $3,000 - $20,000 +17%
Print-on-Demand Business $2,000 - $14,000 $500 - $8,000 +88%
Printing Business $46,000 - $228,000 $50,000 - $250,000 -9%
Property Management Company $6,000 - $33,000 $5,000 - $50,000 -29%
Real Estate Agency $27,000 - $114,000 $25,000 - $100,000 +13%
Real Estate Investment Business $25,000 - $459,000 $20,000 - $500,000 -7%
Recording Studio $40,000 - $194,000 $50,000 - $200,000 -6%
Restaurant $80,000 - $315,000 $75,000 - $250,000 +22%
Retail Store $39,000 - $216,000 $50,000 - $250,000 -15%
Roofing $26,000 - $141,000 $20,000 - $150,000 -2%
SaaS Company $24,000 - $201,000 $25,000 - $200,000 Avg
Security Company $16,000 - $107,000 $10,000 - $100,000 +12%
Self-Storage Facility $347,000 - $4,077,000 $500,000 - $5,000,000 -20%
Senior Care Facility $105,000 - $1,019,000 $100,000 - $1,500,000 -30%
SEO Agency $9,000 - $58,000 $5,000 - $50,000 +22%
Sign Shop $15,000 - $76,000 $20,000 - $100,000 -24%
Smoke Shop $22,000 - $109,000 $30,000 - $150,000 -27%
Solar Installation Business $36,000 - $210,000 $50,000 - $300,000 -30%
Spa $81,000 - $309,000 $100,000 - $350,000 -13%
Staffing Agency $34,000 - $152,000 $30,000 - $150,000 +3%
Subscription Box Business $6,000 - $57,000 $5,000 - $50,000 +15%
Swim School $36,000 - $210,000 $50,000 - $300,000 -30%
Tanning Salon $36,000 - $176,000 $50,000 - $250,000 -29%
Tattoo Shop $22,000 - $109,000 $30,000 - $150,000 -27%
Tax Preparation Business $9,000 - $47,000 $8,000 - $40,000 +17%
Tech Startup $20,000 - $158,000 $20,000 - $150,000 +5%
Thrift Store $18,000 - $104,000 $20,000 - $120,000 -13%
Tire Shop $52,000 - $252,000 $50,000 - $250,000 +1%
Tour Company $13,000 - $86,000 $10,000 - $80,000 +10%
Towing Company $53,000 - $275,000 $50,000 - $300,000 -6%
Trampoline Park $347,000 - $1,600,000 $500,000 - $2,000,000 -22%
Travel Agency $7,000 - $40,000 $5,000 - $30,000 +34%
Tree Service $12,000 - $76,000 $15,000 - $100,000 -23%
Trucking Company $22,000 - $292,000 $15,000 - $400,000 -24%
Tutoring Business $3,000 - $19,000 $2,000 - $15,000 +29%
Used Car Dealer $46,000 - $320,000 $50,000 - $350,000 -9%
Vape Shop $27,000 - $130,000 $25,000 - $150,000 -10%
Vending Machine Business $8,000 - $73,000 $5,000 - $50,000 +47%
Veterinary Clinic $272,000 - $1,633,000 $300,000 - $2,000,000 -17%
Videography Business $13,000 - $65,000 $10,000 - $60,000 +11%
Virtual Assistant Business $2,000 - $13,000 $500 - $3,000 +329%
Waste Management Business $36,000 - $431,000 $30,000 - $500,000 -12%
Web Design Business $4,000 - $30,000 $3,000 - $25,000 +21%
Wedding Planning Business $7,000 - $35,000 $5,000 - $30,000 +20%
Welding Business $20,000 - $112,000 $15,000 - $100,000 +15%
Window Cleaning Business $3,000 - $21,000 $2,000 - $15,000 +41%
Winery $75,000 - $897,000 $100,000 - $1,000,000 -12%
Yoga Studio $42,000 - $168,000 $50,000 - $200,000 -16%
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Local Market Factors in Madison

102.5%

Cost of Living Index

$14-$32

Commercial Rent ($/sqft/yr)

0.98x

Labor Rate Index

5.5%

Sales Tax Rate

Local Permit Fees in Madison

PermitCost Range
Business License $50 - $200
Food Service Permit $200 - $500
Liquor License $500 - $3,500
General Contractor License $100 - $300
Home Occupation Permit $0 - $75

About Starting a Business in Madison

Madison is home to the University of Wisconsin and the state government, creating a highly educated population with strong purchasing power. The city consistently ranks among the best places to start a business, with a vibrant food scene, active startup community, and excellent quality of life.

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