Marketing Agency Startup Cost Comparison
Madison, WI vs Chicago, IL
Madison, WI
$16,000 - $92,000
COL Index: 102.5
VS
Chicago, IL
$23,000 - $117,000
COL Index: 107.8
Detailed Cost Comparison
| Expense | Madison, WI | Chicago, IL | Difference |
|---|---|---|---|
|
Business Registration & Licenses
|
$900 - $4,600 | $5,600 - $10,900 | -67% |
|
Office or Coworking Space (3 Months)
|
$2,000 - $18,000 | $3,900 - $35,200 | -49% |
|
Computers & Equipment
|
$2,000 - $10,000 | $2,000 - $10,000 | Same |
|
Marketing Software & Tools
|
$1,500 - $8,000 | $1,500 - $8,000 | Same |
|
Business Insurance (Annual)
|
$800 - $4,000 | $800 - $4,000 | Same |
|
Agency Branding & Website
|
$2,000 - $12,000 | $2,000 - $12,000 | Same |
|
Lead Generation & Sales
|
$1,500 - $10,000 | $1,500 - $10,000 | Same |
|
Working Capital (3 Months)
|
$5,100 - $25,600 | $5,400 - $27,000 | -5% |
| Total Estimated Cost | $16,000 - $92,000 | $23,000 - $117,000 | -23% |
Local Market Factors
| Factor | Madison | Chicago |
|---|---|---|
| Cost of Living Index | 102.5 | 107.8 |
| Commercial Rent ($/sqft/yr) | $14 - $32 | $25 - $65 |
| Labor Rate Index | 0.98 | 1.15 |
| Sales Tax | 5.5% | 10.25% |
| Minimum Wage | $7.25/hr | $15.80/hr |
| LLC Filing Fee | $130 | $150 |
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